Since SOFY’s Project Jagriti has been weaving a story of transformation in the villages of Sikar (Rajasthan) and Bulandshahr (U.P). This inspiring initiative has empowered nearly 200 women, propelling them towards self-sufficiency and financial independence.
From Dependence to Entrepreneurship
Imagine a life where running a business and contributing to household income becomes a reality. SOFY’s Project Jagriti has made that dream a reality for close to 200 women. By providing them with the necessary training and resources, the project has equipped these women to set up and manage micro-businesses like cosmetic shops, grocery stores, and beauty parlours. This not only translates to financial independence for the women, but it also injects a sense of purpose and confidence into their lives.
Beyond Business: Breaking the Silence on Menstrual Hygiene
The project doesn’t stop at economic empowerment. SOFY’s Project Jagriti tackles another crucial issue – menstrual hygiene awareness. Through educational sessions, the initiative has seen an impressive increase of 85% in awareness and a 40% rise in napkin usage within these villages. This is a significant step towards breaking the silence and stigma surrounding menstruation, ensuring better health and well-being for rural women.
Spreading the Light: Recognition and Future Goals
The positive impact of SOFY’s Project Jagriti hasn’t gone unnoticed. The project has garnered well-deserved recognition, featuring in leading Indian & Japanese publication. This extensive media coverage serves as a testament to the impactful and transformative nature of the initiative.
Looking ahead, the project has ambitious yet achievable goals. With plans to empower an additional 100 women entrepreneurs this year and expand to new rural areas across the country, SOFY’s Project Jagriti is on a mission to make a lasting difference, and achieve 100% napkin penetration in rural India by 2030.
FAQ’s
2. How many women has Project Jagriti reached so far?
Over the past two years, Project Jagriti has reached nearly 200 women in rural areas of Rajasthan (Sikar) and Uttar Pradesh (Bulandshahr). These women have become entrepreneurs, generating income through local enterprises and improving their financial independence.
3. What impact has Project Jagriti had on menstrual hygiene awareness?
Project Jagriti’s educational sessions led to an 85% increase in menstrual hygiene awareness and a 40% rise in sanitary napkin usage among women in the targeted villages. These results mark a considerable shift toward better hygiene practices and women’s health.
4. How does Project Jagriti support financial independence?
The project equips rural women with business training and resources to start small ventures like beauty parlors, grocery shops, or cosmetic stores. This enables them to earn a livelihood, contribute to household income, and make independent decisions—breaking the cycle of financial dependence.
5. What were the total profits earned by women through Project Jagriti?
Collectively, the women participating in Project Jagriti have earned approximately 45 lakh rupees in profit so far. This financial success reflects the effectiveness of entrepreneurial training and support provided through the project.
6. Which regions does Project Jagriti serve?
Project Jagriti operates in rural parts of India, specifically in Sikar district in Rajasthan and Bulandshahr district in Uttar Pradesh. These regions were selected to reach communities where menstrual hygiene awareness and financial independence are most needed.
7. Has Project Jagriti received media attention?
Yes, Project Jagriti has gained positive media coverage in both Indian and Japanese publications. The initiative’s success in empowering rural women through hygiene awareness and entrepreneurship has attracted recognition across communities and international platforms.
8. What is Sofy's goal with Project Jagriti moving forward?
Sofy plans to expand Project Jagriti by including another 100 women entrepreneurs and extending its reach to more rural areas. The ultimate vision is to achieve 100%sanitary napkinusage in rural India by 2030, ensuring improved health and dignity for all women.
9. Why was Project Jagriti launched?
Project Jagriti addresses two major challenges: menstrual hygiene awareness and financial dependency among rural women. By educating women and enabling them to earn independently, the project fosters both health empowerment and economic agency in their communities.
10. How many women have been educated and shown hygiene products through Project Jagriti?
Through Project Jagriti, over 8,000 women have received educational sessions, and 20,000 sanitary napkin samples have been distributed, helping to promote clean and safe menstrual practices in rural communities.
